Get 72+ hrs of volume & body with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo. This shampoo from the #1 Hair Repair brand * leaves hair full & healthy. Our new & improved formula protects hair from excessive loss of lipids & proteins which creates frizz & breakage. Now with LipiPro Shield (TM) Technology, the texturizing shampoo provides 2x more protein & lipid protection** for healthy hair. The nutrient-infused formula with biotin & collagen delivers 72+ hours of volume & body plus the scents of bergamot, jasmine & vanilla enhance your hair routine. Apply to wet hair, massage into a lather, rinse & follow with an OGX conditioner. It has been formulated to be without sulfated surfactants, parabens, phthalates, microplastics, & dyes. *JJCI calculations based on Scantrack for Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. marketing, xAOC. Copyright © 2023, Nielsen Consumer LLC **vs. non-conditioning shampoo, with continuous use