GENTLY CLEANSES & DEEPLY HYDRATES Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE SHAMPOO: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Daily Moisture Renewal 72 HR Intense Moisture Conditioner. HOW TO USE CONDITIONER: Use with every hair wash. After shampooing, dispense a generous amount of conditioner and gently massage into wet hair starting at the tips where hair is most damaged. Work through upwards to saturate the rest of the strands. Leave in for 1-2 minutes before rinsing thoroughly. Tip: Use more product on longer, thicker hair.