ILLUMINATE COLOR WITH BIOTINPreserve and protect your vibrant color for clean, healthy-looking hair that shines. This nutrient-infused, sulfate-free formula contains a blend of pro-vitamin B5 and biotin. These ingredients work harmoniously to provide the gentle cleansing necessary to remove buildup from color-treated hair without stripping it of its radiance. Enjoy vibrant color that won't fade with every wash without having to spend a fortune on maintenance.Our gentle formula uses 0% sulfated cleansers, silicones, parabens, mineral oil, and dyes. This color-safe shampoo protects color-treated hair from premature fading and dullness. Enjoy Crisp, lively citrus fragrances with each use.Ideal for color-treated hair. Gentle enough for all hair types including chemically treated hair.HOW TO USEMassage a palm-sized amount of product into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for a refreshing clean. Once you're finished, follow with Pantene Nutrient Blends Illuminating Color Care Conditioner.