Cottonelle Ultra Comfort is our softest toilet paper rolls ever and feature cottony soft CleaningRipples that are designed to deliver unbeatable comfort compared to the leading US value brand. Ultra Comfort is 3x more absorbent*, 3x thicker, and 3x stronger**. Plus, our toilet tissue removes more in just one wipe than the leading US value brand so you can feel comfortably dry. Each Cottonelle 2-Ply Mega Roll lasts more than 5x longer than the leading brand’s regular rolls and comes with 244 sheets per roll. For more ways to feel clean, pair Cottonelle toilet paper with Cottonelle flushable wet wipes to remove up to 100% of residue and odor***. (*vs the leading US value brand) (**vs the leading US value brand) (***using wet + dry vs. dry alone)