Designed by dental experts. 3x reduction in gum bleeding (vs. an ordinary flat trim toothbrush, after 12 weeks of use). Designed to gently hug the gumline and minimize irritation. 6X better reach for deep cleaning along the gum line (vs. an ordinary flat trim toothbrush). 6000 tapered bristles to gently remove plaque. Dentists and Hygienists recommend replacing your toothbrush every 3 months. www.colgate.com. Learn more at www.colgate.com 40% recycled plastic handle. Working towards a zero waste future. Handle made from 40% recycled plastic. True (The TRUE certification program assesses business performance in reducing waste. Learn more at true.gbci.org). Made in a certified zero waste facility. Made in China.