Total active prevention. Fights root cause* of: cavities; plaque; gingivitis; bad breath & stains**. Rapid Foaming Action for Deeper Toothpaste Delivery^: 1. High Density: 2X More Bristles***. 2. Floss-Tip Bristles (a) that clean hard to reach areas most prone to dental problems. * Caused by bacteria. ** By removing surface stains. ^ Vs an ordinary flat trim toothbrush *** Vs Colgate Extra Clean Toothbrush. (a) Toothbrush does not replace flossing. www.colgate.com. Learn more at www.colgate.com. ? 1-800-468-6502 www.colgate.com. Our Commitment to Sustainability: True: Made in a certified zero waste facility(a). Save water. (a) The True certification program assesses business performance in reducing waste. Learn more at true.gbci.org. Made in China.