We're Different. Florida’s Natural is a citrus cooperative that’s proudly owned by hundreds of hardworking Florida farmers and their families. Together, from tree to table, we’ve worked side-by-side for over five generations growing the tastiest citrus you can find. We still handpick our fruit and blend only the sweetest, juiciest oranges to bring the most delicious, freshest tasting juice to your table. Taste the difference our cooperative makes. Florida’s Natural. Together, from tree to table.